I received a text from this # using my nane

Got text 04.30.13 7:06 CDT using my first name "I'm in the news look: www.localheroshere.com".  Didn't open it.  Researching this site shows a bunch of posts with almost the same message but different numbers.

I got a text message from 3235706253: "Aaron - LOOK! I'm in the news! www.localheroshere.com/." I haven't been to the website, because this clearly seems like a scam of some sort. If so, I'd like the people behind this to pay a high price (literally) for their harassment.

same message but was to a child.
what is on that site?
from 314-546-8931
st. Louis mo.
we know no one there.

Just received same message using my name. I went to the link from my iPhone. The site looks like CNBC, but pretty sure it isn't. The site is to look like a news article in my town of some lady down on her luck at one point but turned her life around by working from home via the Internet. Of course at the end, there is instructions on how you too can get scammed!  [***].