Oct 9, 2008
Yeah, KMAX called us today, to. They insist they're doing marketing research. I asked what kind of company KMAX is, and they told me a market research firm.
Market research is my line of work, my career. I guarantee you their "survey" has nothing to do with research and everything to do with sales. What KMAX does is called SUGGING - selling under the guise of reserach.
Here is the definition of SUGGING according to the Marketing Research Association.
SUGGING: The use of a marketing research survey to attempt to sell to the public. The misuse of the survey process compromises legitimate marketing and opinion research surveys conducted by professionals. It also causes distrust among the public and affects the reliability of all public opinion research. The government has legislation outlawing telemarketing calls selling under the guise of research. The Council for Marketing and Opinion Research (CMOR) is very active in the protection of marketing and opinion research and the public opinion.