Actually they are based in spokane wa. but they are a biased group who give political surveys with a slant towards one opinion.  Implying negatives to the opposition.  If you listen closely you will hear that.  They also contract out to a place that tries out commercials on consumers.  They will send you a half hour sitcom with the supposed intent of you viewing it and then giving them a suggestion as to wether the show should be aired.  This is just to get you to watch the tape, the show is actually archaic and the commercials are very detailed and long.  When they call to get your response, they ask about three questions about the "show" and sixty about the commercials.