Received a text just a moment ago (1:40pm) Aug 22 2012 that states:
"The Entry You Made Last Month Has WON!  Goto http://www.apple.ca.nnvbs.com & ENTER CODE: 2335 To Claim The Prize.  You have 24hrs to claim.".  Funny thing is I didnt put an entry into anything, nor did I give my # out.
It ends up bringing you to the Ziinga.com website.  This has been the third time I've received a message like this and is utter BS!
I would like to hope this company will get in [***] for harassing people numerous times but sending them spam over and over and over.

Omg! I got the same message this morning but a different code of course.  Haven't been able to sign on to them anyway.  Thanks for the info. I actually did enter a contest with Apple last month.  Wording though on mine is identical to yours.
Thanks for the info

received a text ten minutes ago

I also got the same text today.  thanks to your info I did not respond and deleted it !