They are an e-commerce platform (visibile.net) selling their program for people that own websites or have e-commerce sites with other companies. I spoke with them once and declined their services but they persist in calling which tells me they don't have good communication in a company that is trying to sell you on their ability to promote your product. IMO they should be avoided. There are plenty of e-commerce companies that are affordable. There is a company called Store coach which is very legitimate and professional. Their link is http://storecoach.com/join-today and I am not affiliated. I started with them to understand the business and then honed up on the tutorials and the information. After a few months, we stopped using their service although they are a great source.
With visible.net read this review from someone that tried their service: http://www.ripoffreport.com/r/visiblenet/redmond-washington-98052/visiblenet-must-read-about-company-in-redmond-washington-900715

Hope it helps