Got this scam text on Oct 16, 2015. Obviously a scam as the same wording and hotlink are being reported from other phone #s too.  "Thank you for your loyalty, now you can upgrade your devise at no cost, please visit https:/ /tr.im / yXRVE " (spaces put in to keep it from turning into a hotlink).

Don't click these scams!

Clicking the link will take you to a fake Verizon site designed to look like the legitimate site - see report here:  http://www.scamcallfighters.com/scam-call-19789952286-Free-upgrade-for-your-device----Fake-VERIZON-Page--Don-t-Login-There--Free-Stuff-Offers-30738.html