Comes through as a text message on my cell phone stating, "Congrats!  Your number has made you Apple's winner!  Go to http://apple.ca.gtmny.biz/2/ and enter code "6417" to claim an Apple product!  Be sure to register now!"

Received a  few of these.  Seems like a scam to me.  always delete the message but I have reported it to my cell phone provider.  

Report them if you get it.  DO NOT CALL THE NUMBER BACK.