Congratulation,your mobile number has just won 1,000.000.00 poundsin the ongoing BARCLAYS MOBILE PROMO. Contact us for claims via email; bmprommo@gmail.com

What is behind this message?

got the same message today from no. +44 7550 889090, does anyone know what happens if one follows this up? has anyone tried yet...?
thanks fo info

Please do not follow up-if you reply to the SMS or email them, you could have a virus installed on your device to steal your personal information and contact list. If you call them back, the number might charge premium rates and wipe out your credit or run up your bill. Best to delete the SMS.

There is no prize-they're just lying to you to get your money and details. They then block your calls, keep your money and steal your identity. Google "Nigerian 419 Scam" and read the Wikipedia article for more information.

thank you ThinkAboutit for your information, as I did think about it I did not reply and found this page on google. So now I'll go and look for "Nigerian 419 Scam" and keep myself up to date.

it all about [***]..someones getting bored..so he/she begins such nonsense :s